The Art & science of interpreting market research evidence (Record no. 19182)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00547nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220407s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470844248 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Asian Technical Vocational Education Resource Center |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.2 .S65 2004 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Smith D.V.L. |
| 245 #4 - TITLE STATEMENT | |
| Title | The Art & science of interpreting market research evidence |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | West Sussex, John Wiley & Sons Ltd. |
| Name of publisher, distributor, etc. | John Wiley & Sons Ltd. |
| Date of publication, distribution, etc. | c2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 236 p. : ill. ; 24 cm. |
| Dimensions | 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes references, glossary, and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
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