The Art & science of interpreting market research evidence
Smith D.V.L.
The Art & science of interpreting market research evidence - West Sussex, John Wiley & Sons Ltd. John Wiley & Sons Ltd. c2004 - xi, 236 p. : ill. ; 24 cm. 24 cm
Includes references, glossary, and index.
0470844248
Marketing research
HF 5415.2 .S65 2004
The Art & science of interpreting market research evidence - West Sussex, John Wiley & Sons Ltd. John Wiley & Sons Ltd. c2004 - xi, 236 p. : ill. ; 24 cm. 24 cm
Includes references, glossary, and index.
0470844248
Marketing research
HF 5415.2 .S65 2004