000 00547nam a2200169Ia 4500
008 220407s9999 xx 000 0 und d
020 _a0470844248
040 _cATVERC
050 _aHF 5415.2 .S65 2004
100 _aSmith D.V.L.
245 4 _aThe Art & science of interpreting market research evidence
260 _aWest Sussex, John Wiley & Sons Ltd.
_bJohn Wiley & Sons Ltd.
_cc2004
300 _axi, 236 p. : ill. ; 24 cm.
_c24 cm
500 _aIncludes references, glossary, and index.
650 _aMarketing research
999 _c19182
_d19182