000 | 00547nam a2200169Ia 4500 | ||
---|---|---|---|
008 | 220407s9999 xx 000 0 und d | ||
020 | _a0470844248 | ||
040 | _cATVERC | ||
050 | _aHF 5415.2 .S65 2004 | ||
100 | _aSmith D.V.L. | ||
245 | 4 | _aThe Art & science of interpreting market research evidence | |
260 |
_aWest Sussex, John Wiley & Sons Ltd. _bJohn Wiley & Sons Ltd. _cc2004 |
||
300 |
_axi, 236 p. : ill. ; 24 cm. _c24 cm |
||
500 | _aIncludes references, glossary, and index. | ||
650 | _aMarketing research | ||
999 |
_c19182 _d19182 |