000 00554nam a2200169Ia 4500
008 220407s9999 xx 000 0 und d
020 _a9780749454647
040 _cATVERC
050 _aHF 5415.2 .K44 2009
100 _aKeegan Sheila
245 0 _aQualitative research: good decision making through understanding people, cultures and markets
260 _aPentonville Rd, London
_bSheila Keegan
_cc2009
300 _axii, 422 p. : ill. ; 26 cm.
_c26 cm
500 _aIncludes references and index.
650 _aMarketing research
999 _c18992
_d18992