000 | 00554nam a2200169Ia 4500 | ||
---|---|---|---|
008 | 220407s9999 xx 000 0 und d | ||
020 | _a9780749454647 | ||
040 | _cATVERC | ||
050 | _aHF 5415.2 .K44 2009 | ||
100 | _aKeegan Sheila | ||
245 | 0 | _aQualitative research: good decision making through understanding people, cultures and markets | |
260 |
_aPentonville Rd, London _bSheila Keegan _cc2009 |
||
300 |
_axii, 422 p. : ill. ; 26 cm. _c26 cm |
||
500 | _aIncludes references and index. | ||
650 | _aMarketing research | ||
999 |
_c18992 _d18992 |