000			00458nam a2200157Ia 4500
008			220407s9999 xx 000 0 und d
020			_a0324062621
040			_cATVERC
050			_aHF 5415.13 .J35 2001
100			_aJain Subhash C.
245		0	_aMarketing planning & strategy: casebook
260			_aCincinnati, Ohio _bSouth-Western College Pub. _cc2001
300			_a363 p. : ill. ; 23 cm. _c23 cm
650			_aMarketing -- Planning
999			_c16208 _d16208