000 00485nam a2200169Ia 4500
008 220407s9999 xx 000 0 und d
020 _a0071003045
040 _cATVERC
050 _aHF 5415 .S73 1987
100 _aStanton William J.
245 0 _aFundamentals of marketing
260 _aNew York, N.Y.
_bMcGraw-Hill Book, Co.
_cc1987
300 _axx, 666 p. : ill. ; 23 cm.
_c23 cm
500 _aIncludes appendix, glossary, and index.
650 _aMarketing
999 _c16115
_d16115