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The Portable MBA in marketing

By:

Hiam Alexander

Material type: Text

Text

TextPublication details: New York, N.Y. John Wiley & Sons, Inc. c1992Description: xiv, 463 p. : ill. ; 25 cm. 25 cmISBN:

0471119849

Subject(s):

Marketing -- Management

LOC classification:

HF 5415.13 .H53 1992

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Includes references and glossary.

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