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Basic marketing : a global m,anagerial approach (Record no. 20921)

MARC details
000 -LEADER
fixed length control field 00409nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220412s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072525231
040 ## - CATALOGING SOURCE
Transcribing agency Southern Isabela College of Arts and Trades
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Violan, Herman J.
245 #0 - TITLE STATEMENT
Title Basic marketing : a global m,anagerial approach
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston
Name of publisher, distributor, etc. McGraw Hill
Date of publication, distribution, etc. 2005
300 ## - PHYSICAL DESCRIPTION
Extent 896
Dimensions 30 cm
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing--management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books

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